Butterflies over winds of change
Ethnographic study · Leather for the unexpected
Team
Overview
This academic exercise was the final project of a Creative-Direction class.The main idea was to gather information of a new potential client for an imaginary company. In this case the company was a leather company.
We studied a group of unexpected leather clients. We called them “Butterflies over winds of change”. The research book below contains a certain language, sensations, mood boards, patterns and colors where we explain who is and how to reach the client.
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