Butterflies over winds of change

Ethnographic study · Leather for the unexpected

Project Overview

This academic exercise was the final project of a Creative-Direction class.The main idea was to gather information of a new potential client for an imaginary company. In this case the company was a leather company. 

We studied a group of unexpected leather clients. We called them “Butterflies over winds of change”. The research book below contains a certain language, sensations, mood boards, patterns and colors where we explain who is and how to reach the client.


My Role

  • Research
  • Product Design
  • Graphic design


Andes University


Andrés Perez