Greece Insiders

Overview

Greece Insiders is a travel agency specializing in tailored travel experiences designed for foreign tourists. Their unique approach combines luxury with a playful spirit, revealing the hidden gems of Greece that only locals know.

Roleplay was tasked with creating the company's first visual identity, capturing both the luxurious and playful aspects of their brand.

To bridge the worlds of luxury and playfulness, we envisioned using Origami as the central theme for the visual identity. Origami, known for its elegance and intricate craftsmanship, symbolizes luxury. At the same time, its playful nature and creative process align perfectly with the agency's fun and engaging approach to travel.