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Creative Director & Architect

MGU

Mateo
Gómez
Unda

I build integrated visual systems across physical spaces, brand identities, and modern digital platforms. Grounded in brand strategy and spatial architecture, I combine human craft with emerging AI tools and spatial computing.

01 / Digital
Brand Identity & Strategy
Interface & System Design
AI-Assisted Workflows

02 / Physical
Architectural Design
Spatial Concepts
Project Oversight

Holistic by design — Holistic by design —Holistic by design — Holistic by design —

Feed

Horizon

Branding
UI
UX
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Phos Villas Cards

Branding
Stationary Design
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Howdy Universe

Branding
Illustration
UI
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GNB—Architects UI

Branding
UI
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ZoGa — Color pallet

Branding
UI
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Bikini

Branding
Editorial
Photography
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Notable Rotating Logo

Design
Development
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MGU Logo Animation

Design
Architecture
Developmente

Art for Mental Health

Art
Illustration

Grandwinery Coin

Design
Development

WallStreetBets UI

Design
Development
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Oso y Danta Book

Design
Editorial
Illustration
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Elephant Poo Paper

Hello World

Design
Architecture
Development

Projects

About

chitect & Designer —Architect & Designer —

Brand Strategy + Generative Design + AI-Accelerated Development + Architecture + Eco-construction + Brand Strategy + Branding + Generative Design + AI Development + Architecture + Eco-construction

About me

I’m Mateo Gomez Unda — a Creative Director and Architect with over a decade of experience building integrated design systems. I approach digital platforms and physical environments through an architectural lens: every visual, interaction, and spatial detail forms part of a cohesive, scalable structure.

In an era where production tools are rapidly evolving, I combine high-level strategy and human craft with AI-accelerated workflows to build robust brand identities, dynamic web environments, and spatial concepts. My goal is to bridge strategy and execution — turning complex ideas into quiet, timeless systems that scale.

What am I up to these days?

Currently serving as Creative Director at Unspendable Labs, shaping design and strategy for products across the Bitcoin ecosystem.

Operating globally, I split my time between digital brand systems, physical architecture, and exploring AI-first development workflows.

Services & Expertise

Digital & Brand

Brand Strategy
Systems Architecture
Design Systems & Generative Design
AI-Accelerated Development

Spatial & Architectural

Architectural Design & Construction
Spatial Concepts & Spatial Branding
Creative Direction & Project Oversight

Recognitions &
Publications

Appreciation
Gnb — Architects
Aug 14, 2021
Orpetron
Honnors
Phos
Villas
Jul 26, 2019
Awwwards
Publication
Orama
Box
Jun 26, 2018
The Dieline
Merit Award
Orama
Book
Sept 21, 2021
EBGE Awards
Finalist List
Bikini
Spetses
Jul 24, 2020
EBGE Awards
Honors
Gnb — Architects
Feb 17, 2020
Awwwards
Honors
WallStreetBets Dapp
Jan 20, 2022
Awwwards