ADD Festival
Athens Dance District Festival
Overview
ADD Festival is a new yearly electronic music festival organized by the Six D.O.G.S team and hosted by the Athens & Epidaurus Festival in the impressive Pireos 260 facilities. In fact, a big party exploring the cutting edge of dance culture as well as the latest in the convergence of technology and event hosting.
Roleplay was recruited as a strategic visual partner taking over all major visual communication implementations, including the UX of an innovative cashless ticketing system that engaged more than 5,000 attendants.
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