Its, Américas

Overview

"It's, Américas" is a digital archive from a research project led by William Acree and Juan Carlos González Espitia, supported by a Collaborative Research Seed Grant from Washington University in St. Louis's Center for the Humanities — examining the influence of street culture across Latin(x) America, from Canada to Chile.

The project set out to capture how daily life and cultural expression in public spaces shape commerce, urban organization, and community identity. To represent such a diverse range of cultures, a static logo wouldn't work — so we built a flexible system instead: "It's, Américas" written in different fonts, styles, and contexts, letting the brand shift shape so any culture could see itself reflected in it.