Notable.art
Bridging Digital & Physical Art
Overview
Notable is an art platform bringing renowned visual artists into Web3, bridging the traditional art world's elegance with the culture of digital collecting.
I joined in early 2022, leading naming and brand strategy — work that had to capture both Web3's expressive energy and fine art's tradition. In 2023, I moved into a full-time Creative Director role, leading all design across the company. My work on the investor site helped Notable raise $1 million in funding.
Client
Year
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Role
Credits
Link
Mention at
Team
Marketing site
Overview
Notable's marketing site needed to move at the same pace as the company's growth — supporting user acquisition and brand awareness through a site built to evolve, not stay static.
The homepage launched deliberately incomplete: artist names and artwork stayed hidden at first, then were revealed gradually as marketing efforts ramped up. That incremental reveal kept the site — and its audience — engaged over time, rather than treating launch as a single moment.
Role
Investor Site
Overview
The investor site had one job: make Notable's value proposition and potential clear enough to move a fundraising conversation forward.
We started with a traditional pitch deck. Once that gained traction, we rebuilt it as a mobile-friendly web experience — easier to share, easier to revisit — which helped Notable raise over $1,000,000 in investment.
Role
Design System & Notable Platform
Overview
The design system was the backbone of consistency across every Notable product — a shared set of guidelines that kept the experience unified across touchpoints while making design and development collaboration faster.
Built on that system, the Notable platform itself brings the elegance of the traditional art world into an interactive, Web3-native space — built for artists, collectors, and enthusiasts to actually explore and connect around art, not just transact.
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Credits
Recognitions & Publications
Hunt Slonem First Digital Collection
Overview
This collection marked artist Hunt Slonem's entry into digital art — a project built on staying faithful to a well-established physical practice while translating it into a new medium.
Close, regular collaboration with Slonem and his team shaped every decision, ensuring the digital collection read as a natural extension of his style rather than a departure from it.
Role
Notable Video
Overview
A single video, built to work whole or split into three standalone pieces — flexible enough to support different marketing needs without separate productions.
I led the storyboard, mood boards, and all visual assets, building the narrative structure the video needed to hold together across formats. Several scenes were generated using AI tools to achieve a realistic look, an early instance of the AI-assisted production I've continued to build on since.
Role
Credits
Recognitions & Publications
