Orama Minimal Frames
See Through Elegance
Overview
Orama Minimal Frames is a new aluminum window system entering a high-end, competitive international market — backed by 20 years of industry experience and a genuine manufacturing cost advantage.
We built a brand identity strong enough to hold up everywhere it needed to show up: showroom and exhibition spaces, catalogs and print, and a growing set of digital touchpoints. As Orama's international partnerships expanded, so did the depth of our involvement — from a single identity system to an ongoing, evolving brand relationship
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Recognitions & Publications
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Company Book
Overview
Special edition that presents an innovative system of minimal aluminum frames, the technical specifications, selected projects, the network of partners and the company’s profile.
The aim was to create a large-format coffee table book that referred more to an architectural monograph than to a classic company book. Emphasis has been placed on bookbinding and thanks to the tailor-glued spine of the body which is not attached to the back cover, it allows the pages to be fully opened.
Role
Recognitions & Publications
Architect Box
Overview
A dedicated resource box created for architects and select clients working directly with Orama's frameless window system — containing material samples, 1:1 scale blueprints, and full technical documentation in one package.
Rather than leaving architects to request specs piecemeal, the box puts everything needed to actually specify and build with the system in their hands at once — samples they can hold against a project, drawings at true scale, and the documentation to back it up.
Role
Recognitions & Publications
Wine Tube
Overview
A Christmas gift for Orama's partners and clients: a wine packaging tube built from aluminum, the same material as the window system itself — extending the brand's material language into a small, seasonal object.
The surface is cut with a message, laser-etched through the aluminum so that light passes through the cuttings from within. Lit from inside, the tube becomes a small illuminated object in its own right — a festive detail that carries Orama's material identity even outside the context of windows.
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Size Matters
Overview
A holiday gift for clients and partners: a fully functional ruler, machined from aluminum, that doubles as a playful reminder of just how minimal Orama's frame profiles really are — measuring, quite literally, how small "small" can be.
Equal parts usable object and brand statement, it turns a technical selling point — the frame's minimal scale — into something tactile people keep on their desk.
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Booth
Overview
An exhibition booth for Window Expo in Belgium, designed to let visitors experience Orama's range of frame scales in person — using the booth's own architecture to replicate and display the different sizes the system supports, rather than showing them only in a catalog.
The result was an elegant, deliberately massive presence on the show floor — scale used as the argument itself, making the case for Orama's frameless system through the size and presence of the booth as much as through what was displayed inside it.
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