Phos Villas
Lunar Brand for Greek Villas
Overview
"Phos" began with a first encounter — arriving on a Greek Cycladic island as a Colombian foreigner, where the arid, otherworldly landscape felt closer to the moon than anywhere on Earth.
Phos is Greek for light, and light is everywhere in the Aegean — so we built the brand around it. A set of fictional moons, each hand-painted in watercolor before entering the digital brand system, marks the phases of the day: dusk, day, and dawn. The resort's three villas take their names from Greek gods in that same order — Eos, Helios, Selene — carrying the concept from branding into the architecture of the place itself.
For the resort's signage, we let light do the work — hemispherical marble pieces, carved in a material inseparable from Tinos itself, revealing each villa's name only where the sun strikes the stone.
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Website
Overview
Phos's website needed to feel like an extension of the villas themselves — sleek, celestial, and quietly luxurious, with the hand-painted moons drifting through the page as visitors scroll.
Every visual choice ties back to the same idea running through the brand: light, phase, and place. The result is a site that doesn't just describe the experience of staying at Phos — it gives visitors a first taste of it.
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Phos Signage
Overview
A set of four signage pieces — one marking the resort's main entrance, and one for each of the three villas — carved in marble by artisans on Tinos, the island renowned for the craft.
Each sign is cut so that the villa's name only becomes visible where sunlight strikes the stone, forming a moon-like shape out of light and shadow rather than paint or engraving. The effect was designed through 3D sun studies, mapping exactly how light would move across each piece throughout the day before a single cut was made in the marble.
The result carries Phos's sun-and-moon concept out of the branding and website and into the resort itself — signage that changes with the day, the same way the villas' naming (Eos, Helios, Selene) follows the arc of light from dawn to dusk.
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