Decentralazing Wall Street
"Phos" branding originated from a unique experience of visiting a Greek Cycladic island for the first time. As a foreigner from Colombia, the arid yet stunning landscape felt otherworldly, akin to being on the moon.
Phos is greek for light. Little things throughout the Aegean are as iconic as light. To underline the light’s presence in a sensory landscape as this of Tinos, we created a set of fictional moons that celebrate the phases of the day (dusk, day and dawn). The 3 villas were named after ancient greek god names according to the same order (Eos, Helios, and Selene).
For the resort signage, we let the sun and the moon do the work on the various hemispherical marble sings, a material deeply linked to Tinos.