WallStreetBets

Overview

WallStreetBets is an initiative from the founder of the popular Reddit group, which boasts 11 million members. The goal is to create a financial system that empowers the entire community, affectionately known as "The Apes."

The project aimed to modernize the WallStreetBets logo and establish a neon-themed brand that reflects a futuristic world—an "Apes' dream" where they have taken over Wall Street in New York City. The marketing site needed to depict this vision, showcasing iconic street imagery and the Apes in revolution, taking control of their financial future.