WallStreetBets
Decentralizing Wall Street
Overview
WallStreetBets DApp was a 2021 initiative to build community-owned financial products, including index-style funds without a fund manager, for the retail trading community known as "The Apes."
The brief was tricky. The brand had to be distinct from the subreddit, yet welcomed by its community, and credible enough to sit next to professional partners. We replaced the old cartoon-trader identity with a neon street sign, an "Apes' dream" where they've taken over Wall Street. The marketing site brought that vision to life with a parallax recreation of the real street.
The work earned an Awwwards honor in January 2022, and the brand carried a community programme of AMAs, podcasts, listing announcements and live events.
Client
Year
Country
Role
Credits
Recognitions & Publications
Team
Marketing Site
Overview
The marketing site had one job: turn public curiosity into belief in the project. We leaned into a bold creative choice — a parallax animation recreating Wall Street in New York, reimagined as a future where "the apes" take control and challenge a system built to favor the wealthiest.
Role
Product Design & Design System
Overview
WallStreetBets needed tools built by and for its community — designed around the same instincts that make the subreddit work: proposing, voting, and acting together.I led design and strategy for three core mechanisms: a proposal system where the community could suggest investment ideas, a voting system to choose between them, and a staking platform letting members support the project and share in its upside.
Role
Buy Page
Overview
A deliberately playful page with one purpose: get people to buy the token. As the user scrolls, a single button grows larger and larger — a simple animation that turns a straightforward action into a genuinely powerful piece of persuasion.
Role
Community Reaction
Overview
The community's response was central to the brand's success. After some trial and error, the neon identity landed with "The Apes." In September 2021, the Diamond Hands event landing page we built drew 13,806 visits and 5,733 email signups in ten days, beating every target set for the campaign.
