ZoGa.art
Medha Ghandi + Brandon Zornes Art Studio
Overview
ZoGa is an alternative art studio led by Medha Gandhi — the great-granddaughter of Mahatma Gandhi — and Brandon Zornes. The duo follows a simple mantra: “Why not?” This spirit defines their playful approach to art, where experimentation and joy guide every creation.
Our work focused on translating this energy into a cohesive visual identity. The goal was to capture the studio’s lighthearted and colorful nature while elevating its artistic presence through a minimal, refined, and contemporary brand system. The result balances vibrancy with restraint — a brand that feels joyful yet intentional.
Beyond the brand, we worked on presenting ZoGa’s artwork and shaping their first digital venture: Unbearable, an NFT project featuring Zo, ZoGa’s mascot, meeting a BERA. [See the Unbearable project here]
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Prints Digital Interpretation
Overview
Commissioned to create a digital interpretation of ZoGa’s original artworks, the goal was to translate their expressive, hand-painted essence into a refined digital format. Inspired by silk-printing methods, the work preserves the tactile sense of layered color and texture while adapting it to the digital space.
To bridge the transition from their heavy relief art, I experimented with digital textures and visual depth, exploring both iconographic and more realistic representations of Zo — their iconic elephant character. The result keeps the essence of ZoGa’s universe intact: playful, colorful, and centered around love and protection, offering a contemporary continuation of their artistic language.
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