Vertical
A Spot of Absolute Red
Overview
Vertical has traded aluminum frames in Greece since the 1970s. Roleplay has maintained a collaboration with them spanning branding, digital design, and architecture for over a decade.
The identity is built on two ideas: verticality, reflected in the company's name and expressed by rotating the logo's axis along the direction of navigation or against the red color form in different applications; and transparency, a direct nod to Vertical's core product — sliding aluminum frames you can see straight through.
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Brand Continuation
Overview
After my time working with Vertical ended, the brand identity continued to be developed and applied by the team that followed — a sign that the underlying concept, verticality and transparency as the core visual language, held up well beyond the original engagement.
This section reflects that continued work, carried out by others building on the identity system originally established here.
Role
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