Vertical
A Spot of Absolute Red
Overview
Vertical has been active in the aluminum frames trading in Greece since its inception in the 70s. Roleplay maintain a long-term collaboration in branding, digital design and architecture for over a decade.
The new identity makes good use of two visual parameters, that of verticality and transparency. Verticality refers to the company’s name and, where applicable, is utilised either by rotating the axis of the logo either in the direction of navigation or in the vertical direction in relation to the red color form in the applications. Transparency refers to the primarily product traded by Vertical, the sliding aluminum frames.
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Brand Continuation
Overview
Special edition that presents an innovative system of minimal aluminum frames, the technical specifications, selected projects, the network of partners and the company’s profile.
The aim was to create a large-format coffee table book that referred more to an architectural monograph than to a classic company book. Emphasis has been placed on bookbinding and thanks to the tailor-glued spine of the body which is not attached to the back cover, it allows the pages to be fully opened.