Tropikalia

Overview

“Tropikalia” is a small kiosk juice-bar located in the heart of Athens, offering a delightful selection of cocktails and fresh juices. We were commissioned to develop the branding for Tropikalia, encompassing the color scheme and the overall concept, which needed to blend tropical elements with the rich historical and cultural heritage of Athens.

The concept for Tropikalia's branding centered around blending the tropical paradise theme with the iconic historical imagery of Athens. A key visual element was integrating a pineapple as part of the head of a Greek statue, symbolizing the harmonious fusion of two distinct yet complementary cultures. This approach aimed to evoke a sense of exotic freshness while paying homage to Athens' cultural heritage.