Horizon
The Bitcoin Marketplace
Overview
Horizon is a trustless Bitcoin marketplace and wallet for minting, listing, and trading Bitcoin-native assets.
I joined the project in December 2024 as Creative Director, leading the brand identity and the design of both the Horizon Market and Wallet. The challenge was to make a complex and fragmented Bitcoin ecosystem feel simple, intuitive, and approachable without compromising its decentralized nature.
I developed the visual identity, design system, and product experience across the marketplace, trading and listings, asset pages, account interface, and minting tools, taking Horizon from its foundations to a launched product.
Branding
The Horizon mark transforms the letter H into a window toward the horizon. Its rising crossbar symbolizes growth, value, and the upward movement of assets, capturing the optimism and momentum of the Bitcoin economy.
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The Market
Overview
Creating, listing, and trading Bitcoin-native assets means navigating protocols never designed for an NFT-like experience — the core challenge was making that complexity disappear for the user.
I designed the Horizon Market as the bridge between the technology and the person using it — bringing asset creation, listings, trading, and ownership into one clear, approachable flow. Every part of the interface was built to move users from a technical understanding of Bitcoin toward something far more intuitive.
Designing the Market and Wallet meant learning a fast-evolving ecosystem in real time, and rethinking familiar UX patterns to fit a technology most existing conventions weren't built for.
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The Wallet
Overview
The Horizon Wallet works alongside the Market — a place to store, send, receive, and sign transactions for Bitcoin assets.
The challenge was turning technically complex actions into something that felt seamless. Working within the real limitations of Bitcoin's underlying protocols, I redesigned the existing product into a simpler experience — one that could support both the Market and the more fundamental work of managing digital assets.
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Design System
Overview
Built alongside the Market and Wallet, the design system gave both products a shared visual and functional language.
I developed it from the ground up — typography, color, spacing, components, states, and interaction patterns — creating not just consistency, but a scalable foundation Horizon could grow on, one that let the complexity underneath stay invisible to the people using it.
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