Vertical

Overview

Vertical has been active in the aluminum frames trading in Greece since its inception in the 70s. Roleplay maintain a long-term collaboration in branding, digital design and architecture for over a decade.
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The new identity makes good use of two visual parameters, that of verticality and transparency. Verticality refers to the company’s name and, where applicable, is utilised either by rotating the axis of the logo either in the direction of navigation or in the vertical direction in relation to the red color form in the applications. Transparency refers to the primarily product traded by Vertical, the sliding aluminum frames.